Martha Stewart Living, “Martha!” Chelsea Studios
New York City, New York
New studio, support area and post-production spaces expanded the brand into network television with NBC’s “Martha!”
The studio and support areas in New York City were comprehensively rehabilitated to meet the technical and operational needs of a modern broadcast operation, while visually extending the Martha Stewart brand throughout.
The 8,000 square foot studio seats an audience of 185. It includes a kitchen, craft and greenhouse areas, and a fully functional, camera-ready commercial kitchen. The branding extends to the building’s exterior with colorful outsized signs and awning that announce the nerve center of the show to passers-by on Seventh Avenue at 26th Street.