Identity / Digital / Print
Lawrence Group’s graphic design studio was charged with re-branding Lawrence Group's corporate identity in celebration of its 25-year anniversary. The new logo retained the Lawrence Group name and added an identifying symbolic mark, or spark, to illustrate Lawrence Group’s core values dubbed “LIGHT”. The icon embodies light and their core values while capturing their fun side - a spark.
Pantone 369 was used as Lawrence Group’s identifying color to represent the firm’s commitment to sustainability. The logo as a whole reflects on Lawrence Group’s relationship to the architectural grid while reminding them of technology. Lawrence Group’s graphic design studio produced all new collateral for Lawrence Group as well as a revamped company website.