Alumni Saint Louis

Identity / Environmental

Alumni St. Louis showcases an eclectic mix of furnishings, photography and other elements that celebrate the people and places of St. Louis. Lawrence Group Graphics was responsible for creating the brand for the restaurant and was also tasked with creating St. Louis inspired environmental graphics for the dining room and bar. The studio also developed menus, trivia cards and other assorted branded materials. In keeping with the restaurant’s mission of celebrating the people, places and food of St. Louis, the Alumni Saint Louis logo is inspired by the iconic and modern work of St. Louis native Charles Eames and his wife, Ray.