Identity / Digital / Print / Environmental
Triumph Grill was created to serve the increasing demand for a new destination restaurant in the surrounding entertainment districts. The restaurant also serves an important secondary function in providing catering and banquet services to the adjacent Moto Museum gallery space events.
The graphics studio was inspired by motorcycles of the past to create an icon and logo mark that would be powerful, impactful and modern. The palette is based on the materials, colors and finishes of the restaurant. The studio was responsible for identity, logo/icon, naming, tag lines, stationary, menus and advertising.