Overview

Challenge

Lawrence Group has been involved in the design of numerous Equinox Fitness locations from California to New York, creating spaces complementary to each individual city. In the case of Equinox Fitness – East 53rd street, the design team produced a design consistent with the clientele local to mid-town Manhattan.

Solution

Like other Equinox locations, the design work for East 53rd Street included tracking current trending exercise programs and utilizing upscale quality of materials and design appropriate to elevate the space and accommodate the local membership. With a primary client-base of business professionals, the design team implemented a material palette in the public spaces with a character reflecting both the Equinox brand and the mid-town Manhattan aesthetic sensibilities.