Overview

Challenge

This residential loft project was required to function not only as a private loft apartment but also as an operating studio for pilot shoots for a Food Network star and production and photography of various projects.

Solution

Located in the lower east side of New York City, the apartment was designed to showcase the raw urban feel of the neighborhood. This provided a lifestyle living environment for the client as well as serving as a backdrop for all of the media content produced in the space. The project was a blend of raw existing materials such as brick, concrete and manufactured grain wood floor along with contemporary accents. The living space is designed for use during cooking shows and other media events, like cookbook photoshoots, while still customized to the personality of its owner.