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Michelle Yates Leads SMPS St. Louis April Program

On April 14, Michelle Yates, Lawrence Group’s director of marketing, presented to SMPS members on the topic of “Energizing Seller/Doers.” The session included some of the challenges to selling and ways to help individuals and companies overcome them.

The session is one in a series hosted by SMPS St. Louis connecting marketing managers with industry veterans to discover the latest trends and best practices to help individuals and firms excel. Yates is a past president of the St. Louis chapter and an SMPS Fellow.

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