Challenge
The opportunity for the design team was to creating regional designs for Blue Bottle Cafes in Washington D.C., New York City, Boston, Miami, Los Angeles and San Diego. Along with the regionalism of each project, Blue Bottle’s goal was to have a design that exceeds the status quo standards found within the market.
Solution
Lawrence Group worked with Blue Bottle’s brand leadership team to create unique solutions for each location, upholding a sensitivity to the local surroundings for every project. As a parallel exercise with Blue Bottle, the Lawrence Group team has been working to develop a comprehensive prototype for all of the operational systems that make up a café. This includes every functional activity that occurs in a café—from point of sale, to pour over coffee preparation, to product delivery. Implementation of the prototype standards will improve the overall ergonomics and efficiency of each café’s workflow and operations.
